Rowan Puri is a renowned music supervisor known for his innovative work in commercial advertising, particularly with Apple. His expertise in integrating music seamlessly into advertisements has redefined how brands engage with audiences. With a career spanning multiple industries, including music licensing, artist relations, and brand partnerships, Puri has become a key figure in shaping the sound of modern advertising.
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ToggleEarly Career and Background
Rowan Puri’s journey into the world of music and advertising began with a strong foundation in both fields. While pursuing a degree in International Affairs and International Business at The George Washington University, he developed a keen interest in the intersection of music and media. His early experiences included hosting a radio show on WRGW District Radio, where he interviewed artists and covered local music events. This hands-on experience in broadcasting and reporting helped him build an extensive network in the industry.
Stepping into the Music Industry
Puri’s first professional roles were instrumental in shaping his career. He gained valuable insights into the music business through various internships, including positions at:
- U Street Music Hall – As a marketing intern, he collaborated with booking managers and assisted with promotional campaigns for live music events.
- Spirit Music Group – This role introduced him to the complexities of music publishing and licensing, where he learned about contract negotiations and rights management.
- VICE Media – Working with VICE allowed him to explore music supervision, licensing, and branded content creation. He was responsible for selecting and licensing music for over 40 brands, managing artist relations, and organizing live performances.
These experiences gave him a well-rounded understanding of music’s role in advertising and entertainment.
Role at TBWA\Media Arts Lab
In 2021, Rowan Puri joined TBWA\Media Arts Lab, the dedicated global agency for Apple. Initially starting as an Associate Music Supervisor, he quickly moved up the ranks to become a Music Supervisor by 2023. In this role, he is responsible for curating music for Apple’s global campaigns, ensuring that each advertisement resonates with audiences through powerful and meaningful music choices.
Notable Commercials and Campaigns
Rowan Puri has been involved in some of Apple’s most iconic advertisements, where music plays a crucial role in storytelling. His work includes:
- Apple’s “The Invincibles” Commercial – This campaign, which focused on accessibility and inclusivity, was highly acclaimed and even shortlisted for a D&AD Award in 2024. Puri’s music supervision helped create an emotional and engaging experience for viewers.
- Product Launch Commercials – Apple’s product unveilings rely on carefully selected music to enhance the excitement and innovation of their new devices. Puri’s ability to match the right sound with the brand’s vision has made these campaigns highly memorable.
- Global Brand Campaigns – His work ensures that Apple’s advertisements maintain a universal appeal while integrating culturally relevant music for different markets.
Skills and Expertise
Rowan Puri’s expertise extends beyond just selecting songs for commercials. His skills include:
- Music Licensing and Negotiation – He has a deep understanding of music rights and contracts, ensuring fair deals for both artists and brands.
- Cultural Awareness – He stays ahead of trends, ensuring that the music used in commercials remains relevant and impactful.
- Collaboration with Artists – Puri works closely with musicians and producers to create original compositions for advertisements, fostering strong relationships within the industry.
- Budget and Production Management – His ability to balance creative vision with financial constraints allows for seamless execution of campaigns.
Influence on Advertising and Music Industry
Rowan Puri’s work has redefined how music is used in commercials. By prioritizing authenticity and emotional connection, he has set new standards in music supervision. His efforts have helped Apple maintain its reputation as a leader in creativity and innovation. Moreover, his advocacy for fair compensation and recognition for artists has strengthened the relationship between brands and musicians.
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Conclusion
Rowan Puri’s contributions to commercial advertising, particularly through his work with Apple, highlight the power of music in branding and storytelling. His ability to curate impactful and culturally relevant soundtracks has made him one of the most influential music supervisors in the industry today. As brands continue to evolve their marketing strategies, professionals like Puri will play a critical role in shaping the future of advertising.
